Made By Mountains, Loved By Locals!

Made By Mountains, Loved By Locals!

Did you know that Western North Carolina boasts the highest concentration of outdoor gear brands east of the Rockies?

We're beyond proud to call these beautiful mountains our home base and to stand alongside our fellow local outdoor gear makers and retailers. Together, we're putting WNC on the map as the ultimate Outdoor Hub of the East!

Second Gear is honored to participate in the launch of the "Made by Mountains, Loved by Locals" campaign! Check out the campaign website here, and be sure to visit Second Gear to shop our selection of gear manufactured right here in WNC!

Full press release below:

MADE X MTNS Launches “Made by Mountains, Loved By Locals” Campaign to Showcase Western North Carolina Outdoor Gear Companies and Retailers

Collaborative campaign spotlights makers and sellers of outdoor gear, and features outdoor recreation across the Western North Carolina region.



WESTERN NORTH CAROLINA (April 11, 2024) – The MADE X MTNS (Made By Mountains) Partnership is excited to launch a groundbreaking regional brand awareness campaign, “Made by Mountains, Loved by Locals,” to highlight the multitude of local gear brands that call Western North Carolina home. The campaign will amplify the collective voice of our vibrant outdoor community and shine a spotlight on the incredible local outdoor gear makers and the gear shops that make our region thrive. 

“The ‘Made by Mountains, Loved by Locals’ campaign celebrates the quality and unique identity of local WNC gear brands, and the interconnectedness and support among them,” says MADE X MTNS Partnership Director, Amy Allison. “It isn’t just about showcasing products; it’s about fostering community, driving business growth, and amplifying brand awareness. Together, we’re sharing stories, supporting local economies, and inviting adventurers to discover the natural beauty of our mountains.

”The MADE X MTNS team has partnered with Asheville-based creative firm, The Uproar Concept, LLC, to bring the campaign to life in a stunning collection of studio and lifestyle imagery. These assets celebrate the creative and authentic stories of WNC’s outdoor companies and highlight the unique terrain and culture that makes Western North Carolina the Outdoor Hub of the East.

The MADE X MTNS Partnership is excited to launch this creative campaign online and with regional retailers including Second Gear, Headwaters Outfitters, Bryson City Outdoors, and REI Asheville, as well as tourism hubs including the Asheville Visitors Center.

“As a locally owned store celebrating 20 years in business, we know first-hand how important cultivating a community is! We’re incredibly grateful for organizations like MADE X MTNS that help to build and support the thriving outdoor community here in WNC, and we’re so lucky to live in a naturally beautiful place like Western North Carolina that offers such an abundance of outdoor recreation opportunities,” says Second Gear Marketing Manager, Jesse Goldman.

From innovative designs crafted with passion and purpose to unwavering commitment to sustainability, these brands embody the spirit of the WNC mountains. Look for participating brands including ENO, SylvanSport, Cognative MTB, Pirani, Tentrax, Cane Creek Cycling Components, Fifth Element Camping, Cactus to Pine Goods, Rockgeist Bikepack USA, Tsuga, and many more.



About MADE X MTNS Partnership

The MADE X MTNS (Made By Mountains) Partnership is working to expand the outdoor industry and economy across North Carolina’s Appalachian region and catalyze rural development by building vibrant outdoor communities, driving outdoor industry growth, and empowering regional storytelling. For more information, visit or @madexmtns

Back to blog